How to Grow Your Social Media Organically

How to Grow Your Social Media Organically in 2022

Social Commerce:

Social media usage is increasing swiftly because of the socializing nature of human beings. Social media platforms are a necessary part of everybody’s life nowadays. All around the world, people use social platforms for communication, connecting, entertainment, and even business. According to a study, approximately 04 billion users exist on different social media as of the Q1 (first quarter) of 2022, compared to about 2.8 billion active on social media in 2019. The reason for this sudden growth is the Covid-19 pandemic and easy access to technology and more affordable smartphones. The e-commerce element of social media platforms is advancing exponentially. “Social Commerce” is used to describe this phenomenon. Social Commerce is the process of placing products and services on various social media platforms. Instead of leading customers to e-commerce websites, the sales and purchases are conducted on the social platform itself. The beauty of social media is that customers can be entertained there, and deals directly happen on the platform as well.

The award-winner social media marketing advisor, Bonnie Sansbury, emphasizes the significance of social media in e-commerce as:

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”

Advantages of Social Commerce:

Masses are shifting towards the trend of social commerce. Several benefits are attached to running a business on social media due to its practicality and the fact that not everyone has a technical understanding of the numerous technologies of IT. Social commerce enables them to set up an online presence of their business hassle-free.

Before we share our list of strategies to help you grow your social media profile organically, let us go through some of the principal advantages of social media and its significance in online business success in 2022.

  • Boost your Followers. Businesses who have created a business profile on social platforms maintain a considerable amount of followers. People like to stay in touch with their favorite brands and want timely updates regarding discounts, sales, new products and services, and much more.
  • Plentiful Engagement. Simply put, the ratio of people visiting your business website is negligible to the number of people randomly reaching your social profile through surfing with the help of sophisticated recommendation algorithms. Social media improves the prospect of potential clients and business opportunities manifold.
  • Manageable Setup. Only a handful of people actually know the technicalities and the steps involved in creating and running a business website. A team of experts must be hired to monitor a website for errors and crashes constantly. Then, the whole hectic responsibility of managing the domain and hosting provisions and the e-commerce details like pricing updates, stocks count, orders list, and such information are taxing. In short, handling a business website is not a piece of cake. On the other hand, you only have to create a profile and set up a store on social media. Meanwhile, the code & professionals of the host platform take care of the rest without any charges.
  • Cost-Effective Approach. While the social platforms are easy to handle, another advantage is that they are apparently free of cost. You do not have to pay any fee or charges to create a store, not even for hosting purposes. Everything is already incorporated with the social profile.
  • Trust and Authenticity. Social media helps in building trust and confidence with your fans & followers. The details like bio, about section, business information, contact, address, portfolio, reviews, and feedback from other clients & customers develop your brand’s credibility. Consumers favor social media to research a product. All the necessary information that a possible client requires is present there. They see the reviews, feedback, star ratings, and comments to create a viewpoint about your business. A survey confirms that people tend to trust a brand with a minimum of 50 reviews.
  • Better Reach and Communication. The primary goal of social media is connecting and communicating with people. By creating a social profile and/or business store on the social platforms, you get state-of-the-art communication systems. They help you engage with your visitors readily and promptly address their queries. You can resolve their confusion, answer their questions, and turn them into potential clients. Through social media, you can actively entertain your international clientele and potential opportunities.

These are some of the prominent advantages social media offers to your social growth. If you wish to further learn about maintaining a business presence on social media, read this blog article, “Why having a business presence on social media is essential in 2022”.

Ways to Grow Organically:

We believe that you are quite interested in expanding your knowledge base of organically evolving a social media profile. Though the results of organic growth are more impressive than other techniques, it is not an easy chore by any means. You have to work that much harder to reap the ultimate benefits of organic development. 

Chris Brogan, the famous social media marketing consultant, highlights the essence of social media growth for a brand as:

“Social Media puts the ‘public’ into PR and the ‘market’ in marketing.”

The value of social media cannot be overstated. Likewise, Paul Barron, the CEO of Foodable Network, says:

“I use social media as an idea generator, trend mapper, and strategic compass for all of our online business ventures.”

Here are six most recommended tips that you must follow to organically grow your social media:

1. Right Platform Selection

It is not a good idea to create a social account for each and every platform. It is advised to begin with 2-3 various platforms and gradually expand, especially if you are a startup. At the start, you do not have significant online followers; instead, you are building a community of fans. It is less taxing to handle 2-3 accounts with 3-5 weekly posts.

If you are an already established business, conduct surveys, take feedback from your followers, and select only specific platforms 5-6 based on statistical analytics of social media where you have a higher density of active customers.

2. Feedback and Surveys

The most effective way to understand your audience is to communicate with them. This might not come forth as a strategy to you, but it is a compelling way to drive organic traffic. The purpose of creating a social profile is to connect, so connect. Ask your followers about their expectations and demands. Social media platforms have shown impressive systems for this objective. Almost every platform offers some voting and survey system.

3. Profile Description

Social media platforms are all about the presentation of information. You can follow many guides and video lectures to write an engaging profile and its description. Some pointers to keep track of while building a social media profile:

  • Easy Username
  • Distinct Logo
  • Compelling Description
  • Link to Website
  • Contact Details

4. Content Quality

Content is the backbone of your social media growth. People will stay connected and engaged as long as your content is appealing. Publishing the same content repeatedly or outdated content declines your fan following drastically.

An authentic fanbase is formed organically. Tara-Nicholle Nelson, CEO of SoulTour, describes this in simple words:

“You cannot buy engagement. You have to build engagement.”

5. Targeted Audience

A post should be tinkered with according to a specific platform. This tactic plays a significant role in organic growth because it targets the most focused group of your customers to maximize the engagement response.

Social platforms allow organic tweaking in particular ways. For instance, Facebook allows focusing posts via visibility parameters like gender, age group, academic level, location, language, and interests. Similarly, other social media like Instagram and Twitter enable this through hashtags.

6. Posting Time

If you have written the most creative content and designed stunning artwork for the post but published it in the rush hours, it will get lost in millions of posts per second on social media. You must be considerate of your posting time as much as you are about your posting schedule.

According to a research study, the optimum hours are:

  • Facebook: 13:00 – 15:00
  • LinkedIn: 12:00 – 18:00
  • Twitter: 07:00 – 08:00 & 17:00 – 18:00

These are not rigid hours, but values gathered from research. You can follow the time schedule according to your own audience.

Conclusion:

The use of social media has risen exponentially. It is the first priority of people nowadays for everything. They use social media ranging from entertainment to research and shopping. A business account on social media establishes the trust and credibility of your brand. There are several ways to expand your social media network organically. Some of the most noteworthy practices include targeting a characteristic audience over a few specific social media platforms. The fanbase and customers should be regularly addressed and engaged with appealing content. All of these tips are effective as long as the posts are published during carefully monitored hours.

 

Share this article:
Share on facebook
Share on twitter
Share on telegram
Share on whatsapp

Leave a Reply

Your email address will not be published.