The Detailed SEO Checklist for 2022

The Detailed SEO Checklist for 2022

SEO checklists are ideal for keeping track of your search engine optimization goals. It is also a collection of the tactics and strategies you will use to improve your website’s SERP (search engine result position) and content. SEO is the key to making your brand ubiquitous on the internet. That is why it is vital to keep your knowledge up to date and the latest trends, algorithm updates of top search engines, etc., are critical. Recently, Google has introduced MUM (Multitask Unified Model), which has altered the course of standard SEO practices in 2022.

Head over to our “This SEO strategy list can boost your Search Engine Ranking in 2022” article to learn about the techniques which contribute the most to ranking your website in 2022. We have briefly described SEO, its types, and the need for SEO in 2022 before explaining all the essential methods so that you would not feel lost or confused. We recommend you read that blog post once. It will significantly help you understand and improve your search engine optimization direction and its approaches.

This is a detailed, in-depth blog. Irrespective of whether you are a newbie or a pro, you can always come here to re-check or compare your own SEO checklist with this thorough article. However, if you just want a quick go-through, you can visit our social media pages, where we continuously upload posts, infographics, and checklists regarding SEO and Marketing Strategies.

Without further ado, let’s start right away. We have divided this article into the following subsections:

  • Fundamental SEO
  • Keyword Research
  • Content SEO
  • On-page SEO
  • Advanced SEO Tactics (NEW)

Fundamental SEO

Before moving on to any other methods, we must set up several super helpful webmaster tools and plugins.

Google Search Console:

As you probably guessed right, Google Search Console tops the list. It is the most powerful free-of-cost SEO tool. It monitors the websites’ performance in google search queries and results. Google is the globally used search engine, and with their own SEO tool, we can easily see various website statistics. It includes several features. The most prominent features are:

  • Measuring traffic ratio by keywords
  • Sitemap 
  • Discovering errors in websites like broken links, etc.
  • Page Experience scores

Google Analytics:

You can attach your Google Search Console with Google Analytics to access additional functionalities. It performs that technical analysis of your website and provides information including:

  • Amount of traffic
  • Most visited pages
  • Graphs of increasing or decreasing traffic
  • Monitors traffic from backlinks
  • Statistics like bounce rate, time spent on site, number of clicks, page views, etc.

You can read this guide by Google to connect your Console with Analytics: https://support.google.com/analytics/answer/1308621?hl=en

Yoast SEO:

This amazing plugin is exclusive for websites created with WordPress. It is a must-have for any kind of WordPress website. It is a robust tool that does the SEO of your textual content and the media titles, meta description, and alternate texts. It is user-friendly to use that even a person with no SEO expertise or knowledge can easily understand. Its most prominent features are:

  • Super easy content SEO
  • Option for adding meta information
  • Helps with Sitemap
  • Provides technical support via robots.txt

Keyword Research

Keywords are the foundation of search engine optimization. Here are some quick pointers to do effective keyword research:

Long-tail keywords from Google search

The perfect way to discover long-tail keywords is by using google search suggestions. The trick is to enter your keywords in search engines but not search results. Google displays a list of related tail keywords.

Google Keyword Planner

Google Ads tool, the Google Keyword Planner, is very effective in searching keywords for SEO. It shows different statistics like monthly searches and competition.

Social Media and Online Forums

Online communities and social media is brimming with content. It includes guides, how-to articles, and much more. You can find keywords on such platforms as QuoraMedium, and Reddit, to name a few.

Content SEO

The quality of the content is among the three factors which have the most impact on Google searches. Producing quality content greatly benefits your website’s search engine optimization, but it is also our moral and ethical obligation. Our opinion is to write good content or simply don’t.

Several factors determine the quality of your content. Some of these factors are:

  • Word count
  • Types of queries
  • Keywords choice
  • Domain of content

Some techniques you can use to ensure the quality of your content to the criteria of search engines:

Determine the intent behind queries and write your content accordingly. There is no minimum or maximum word count limit set but avoid overly extensive or short articles. According to a survey, the average length of blog posts last year was 2000 words. However, this changes with the type of intent of the article.

Call to action (CTA). Each article and blog should guide the user to the next step. Navigate them to:

  • On transactional pages, CTA could be like “add to cart,” “go-to products,” or “begin your free trial now.”
  • On informational pages, prompts could be placed like “read more,” “subscribe to our newsletter,” “join the inner circle.”
  • On service pages, navigate the user with CTAs like “get a quote,” “contact us,” “book an appointment.”

The tone of the call to action must be imperative. Their position and representation must draw the user’s attention.

Did you notice various CTAs on our website? The prompt for subscribing to our newsletter, “contact sales,” “chat with us.” All of these components are calls to action that guide and help the user navigate the website or a direction if they wish to communicate with us.

Finally, another essential factor is to repurpose and refresh your content often. It keeps your website active and up to date. Repurposing articles from other websites also help in building links. In this modern era, things change too soon, and to keep up, we have to update our knowledge. Similar is the case for online content. It requires periodic changes and modifications.

On-page SEO

We have complete control over our websites and their content. These are some handy tips to enhance the on-page SEO:

Keywords in URL

Search engines use URLs to help them understand the purpose of your content. This strategy increases organic traffic to your website. According to the data collected, it is observed that keyword-rich URLs drive 30% more organic traffic.

Short URLs

Continuing from our previous point, we must not cross a limit to include more keywords in the URL. The latest analysis of 12 million Google search results shows that short URLs rank more quickly.

Position Keywords in Content

Google considers the first 100-200 words of your content more strongly than the rest. Therefore, it is a standard practice to include your title and keywords in the first paragraph of your content articles. Also, keywords must be used in heading tags (H1, H2, or H3).

Another small tip that helps a lot in SEO is meta-information. Giving description, alternate text, and tags is worth the effort.

Linking:

Using references and links to favorite websites like Wikipedia establishes the authenticity and trustworthiness of your content. Another tack is to include links to relevant pages and blog articles on your own website.

Advanced SEO Tactics (NEW)

Finally, we will share a list of some advanced SEO strategies with you, which you can read in our other article in detail. Excluding SEO experts, very few people know of these tips. These are the latest search engine optimization techniques essential in 2022.

Video content:

Have you noticed that there have been links to videos in blog articles for the past two years? The number of video streaming websites like YouTube and the number of videos on them is magnificently increasing. Gradually, all the social media are stepping in and joining this trend. Definitely, these videos assist in the backlinking of your website when having proper meta information and description.

Mobile-friendly Optimization:

Since the Covid-19 pandemic, mobile users have significantly increased. More than 90% of the users on the internet go online via their smartphones. That is why search engines have modified their algorithms and updated them to include mobile-friendly UI/UX. You can make your website and its content mobile-friendly by making its design responsive. It also aids in providing an unmatched user experience which adds to the ranking factor of your articles and brand.

Digital Certificates:

In the past, it did not matter much if your website did not have any digital security certifications. But nowadays, most web browsers block the websites and warn the user straight away if they lack an SSL certificate. So, our recommendation is to get the necessary digital certificates for your website with priority.

 

 

Share this article:
Share on facebook
Share on twitter
Share on telegram
Share on whatsapp

Leave a Reply

Your email address will not be published.