Business presence on social media

Why Having a business presence on social media is essential in 2022

social media Presence is essential For Your Business in 2022

Social media is an integral part of our everyday life. We all spend a significant portion of our day on the internet, mainly social media. Online activity on social networking platforms is for various intents. A substantial amount of users visit for e-commerce purposes. According to a survey, 75% of the people in the US shop online every month. Users visit e-commerce websites, and a study revealed that 54% of global internet users investigate products on social media. Ensuring your brand’s presence on social media is a crucial component of any business whose mission is to expand and outperform its rivals.

Let us explain a few pointers before moving on to the exciting benefits of having your business’s social media presence. These points highlight the significance and superiority of social networking sites in the business world. You may also do not want to miss out on this article, where we discussed some amazing social media marketing tips.

  • 73% of brands have concluded that social marketing is very effective for their business.
  • Over 3.5 billion social media visitors every day, making 54% of customers researching products on several social platforms a tremendous number.
  • Short vertical videos have come into the trend of late, and social platforms quickly adapted to this trend. Brands are using short videos for branding and promotion campaigns.
  • The Covid-19 pandemic has shifted the balance in favor of online commerce. People have acquired the convention of buying products and hiring services online.
  • The period of cookies is about to end shortly. Social ads will completely replace cookies.
  • Enterprises and Brands are standing up for social causes and demonstrating their support on social media platforms. They have formed communities with their followers to give voice to such issues. For instance, on account of the recent Russia-Ukraine conflict, many corporations have updated their brand logo with colors representing the Ukraine flag to express their support. Similarly, other organizations like Unity have started donation campaigns on their asset store.

Gary Vaynerchuk, an American entrepreneur & CEO of VaynerMedia, summarizes the value of social presence for business as:

“When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.”

We hope you comprehend social media’s value and influence over brands and businesses in this decade. Let us share seven reasons for having a business presence on social media without further delay.

    1. Brand Building

According to a survey, people usually have 8 – 9 social network accounts. Social media business accounts will make your brand ubiquitous over the internet. It boosts your visibility manifold and invites potential customers and clients.

There are many examples of companies that prevailed due to social media presence. You can reach the highest peak of possible customers and business opportunities with social media business accounts.

    2. Better Communication

Customers tend to explore social media to discover a product or service and its reviews & feedback. They even communicate with the brand for additional information. The key is to never compromise on the quality of communication you offer to your clients to establish a reliable and long-lasting customer base. Your brand needs to accomplish these tasks for outstanding communication.

  • Engaging business profile.
  • Updating account information regularly.
  • Persistent posts regarding brand, promotions, discounts, and events.
  • Repurposing content and keeping it up-to-date.

Social media keep updating their platforms with new features. Brands must use these new methods to attract users by communicating with valuable and appealing content.

Want a social media presence, but do not have the time or expertise to manage it by yourself? Contact us for affordable SMO packages.

    3. Customer Support

Social media has lifted the confusion and obstacles in communication. People do not have to wait for their turns like phone calls to companies. The queries are answered considerably quicker on social platforms. With the help of chatbots, Representatives can resolve clients’ issues in minutes. Customer support on social media has further noteworthy features, including tracking queries and complaints.

Social media furthermore allows you to manage your brand’s reputation. On social network platforms, you can easily engage with your customers. If they enjoyed your product or services, you could appreciate their feedback. If their experience was not up to expectation, you can instantly address their issue and connect with them.

    4. Cost-Effective

Setting up business accounts on social media is free of cost. You do not need to pay anything to exhibit your products, services, or merchandise. Recently, social networking platforms even let us sell and deliver online, like the Facebook marketplace.

You can reach out to your international clientele with apparent zero cost, and social platforms also offer advertisement options. The most prominent social advertising platforms are FacebookInstagram, and YouTube.

Online social ad campaigns incorporate several features over standard marketing methods, above all their cost difference. Additionally:

  • Targeted Audience
  • Focused Campaigns
  • Selected Platforms
  • Far Better Outreach
  • Analytics & Statistics
  • Promising Results

    5. Authenticity and Credibility

Social media business accounts help in establishing trust with your customers. It delivers credibility to your brand. The business introduction & information, contact details, reviews, portfolio, and projects develop your brand’s authenticity.

The first preference of users is to visit social media to search for a product’s reviews. Potential clients observe different values to assess your product or service. The likes, reviews, and star ratings make an impression on the customer and build their confidence in your brand. Research shows that people trust a business that has at least 50 reviews.

    6. Traffic and Leads

Social media unlocks the prospect of tremendous organic traffic to your website. Traffic is driven from social media to your website when users visit your website coming from social platforms. Social media marketing campaigns and lead generation drive organic traffic to your brand’s website.

You can even conduct various contests, quizzes, giveaways, and more on social platforms to engage your customers and get them interested in your products and services.

    7. Reviews and Feedback

Almost every Social media platform allows operating surveys and voting. You can utilize this feature to get feedback and opinion from your consumers. Furthermore, the reviews and comment section enables you to judge people’s sentiment towards the quality of products and services of your brand.

Social platforms also let us quickly convey news, updates, promotions, discounts, sales, and such information to the customer base effectively and create hype. Users get involved in this activity and describe their thoughts.


Social media presence is crucial for businesses and brands to exist on the internet and thrive. Many companies have accomplished new horizons in their business because of their existence on social networks. There are several benefits attached to this phenomenon. It benefits your business in distinct ways ranging from high turnovers to upholding your brand’s reputation.

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